Corporate barter transactions can involve millions of dollars worth of goods or services. Corporate barter companies help clients use their under- or non-performing assets (obsolete or excess inventory, underutilized plant capacity, unwanted real estate, etc.) to finance all or part of the cost of products or services they need. In the case of a corporate media barter company such as IMS, the principal form of currency provided is advertising of all kinds: TV (Cable, Spot, Syndication, Infomercials), Radio (Network, Spot, Syndication), Print (Consumer, Trade, and Special Interest Magazines), Interactive Media (Banner Advertising and Web Page Design), Outdoor Advertising (Billboards, Posters, Dioramas, Transit Advertising, Kiosks, Shelter Displays, Airport Advertising, POP, Shopping Mall Displays)…and much more.

Corporate barter enables a company to realize more for its products often yielding full wholesale or book value. It is a profitable alternative to traditional costly markdowns or liquidation, from which a company may get just pennies on the dollar for its merchandise. Payment from IMS is usually in the form of advertising credits used for media that would normally have been purchased with cash.

Corporations and their advertising agencies increasingly see corporate barter as a way to maintain or expand advertising budgets. It is often times the only way of protecting the media budget when a client's sales are not as strong as anticipated, and cuts to the ad budget are threatened. And to ensure that media buying specifications are precisely adhered to, IMS uses the same state-of-the-art software system and research that agencies employ to document media performance.

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