What
Is Corporate Barter?
Barter
in its simplest form is the exchange of one product
or service for some other product or service.
Corporate
barter transactions can involve millions of dollars
worth of goods or services. Corporate barter companies
help clients use their under- or non-performing assets
(obsolete or excess inventory, underutilized plant
capacity, unwanted real estate, etc.) to finance all
or part of the cost of products or services they need.
In the case of a corporate media barter company such
as IMS, the principal form of currency provided is
advertising of all kinds: TV (Cable, Spot,
Syndication, Infomercials), Radio (Network,
Spot, Syndication), Print (Consumer, Trade,
and Special Interest Magazines), Interactive Media
(Banner Advertising and Web Page Design), Outdoor
Advertising (Billboards, Posters, Dioramas, Transit
Advertising, Kiosks, Shelter Displays, Airport Advertising,
POP, Shopping Mall Displays)
and much more.
Corporate
barter enables a company to realize more for its products
often yielding full wholesale or book value. It is
a profitable alternative to traditional costly markdowns
or liquidation, from which a company may get just
pennies on the dollar for its merchandise. Payment
from IMS is usually in the form of advertising credits
used for media that would normally have been purchased
with cash.
Corporations
and their advertising agencies increasingly see corporate
barter as a way to maintain or expand advertising
budgets. It is often times the only way of protecting
the media budget when a client's sales are not as
strong as anticipated, and cuts to the ad budget are
threatened. And to ensure that media buying specifications
are precisely adhered to, IMS uses the same state-of-the-art
software system and research that agencies employ
to document media performance.
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