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Our business philosophy supports a unique barter approach to media fulfillment. Here, a portion of the proceeds IMS receives from the sale of the product, coupled with our ability to use certain goods and services allows us to purchase media in a manner favorable to the client. Further, our bottom line profit is a result of the effectiveness of our re-marketing efforts of the client's product, and does not rely on unreasonable cash blends to work down the trade credits established from the sale of said inventory. While advantageous "blending" scenarios are attractive, they nevertheless must be accompanied with a media fulfillment process that is designed to maintain the integrity of the ingoing media plan. Here is how the IMS process works: Review of Media Guidelines Upon agreement of the transaction, media plan guidelines should be forwarded to IMS. These guidelines should include target audience definitions, geographic considerations, flighting and scheduling concerns and creative definitions. Broadcast requirements would also include daypart distributions and programming guidelines; positioning guidelines and merchandising requirements would be applicable to consumer print plans and geographic adjacencies would apply to out of home programs. In all cases, media pricing as established within the media plan is required as part of the ingoing guidelines. Working within the confines of this established pricing structure, IMS can best illustrate how the trade credits are used to offset the overall media expenditures. Establishing a Timetable Based on media and agency directed requirements, timetables are established for the presentation of each media buy recommendation, offered in the form of a paper buy. Buy Presentation and Approvals Both the agency and client are afforded an opportunity to review each media buy recommendation. It is suggested that a meeting and/or conference call be established to discuss the recommendation. Modifications are accommodated as required. Final recommendations are forwarded for approvals. All activity is placed only when the agency and/or client grant(s) approval. Stewardship The stewardship of approved activity remains ongoing for the duration of the campaign to ensure approved activity is delivered as purchased.
All media activity will be followed by the appropriate post buys and proof of performance documentation. Conclusion The delivery of media in line with approved activity and specifications are of paramount importance to IMS. We have developed these procedures to ensure fulfillment is commensurate with ingoing requirements, while maintaining the turn-key nature of the entire transaction. 
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