Key Management Profiles
MICHAEL SUSCAVAGE,
President, formerly President and CEO of Global Marketing Resources
(a $100 million media barter company incorporated in 1992), has
been working in the corporate barter business since January 1983
with hands-on sales experience in virtually every consumer product
category at companies such as AT&T, Kodak, Volkswagen, 3M, Bayer,
Sony Electronics, and Coca-Cola Foods. Was also President of Arnold
Asset Management, the in-house media barter company of the fourth
largest agency in the world, Arnold Worldwide/Havas Advertising.
Senior Vice President, Broadcast Marketing Corporation, at the time
the country's largest and most successful barter company. Vice President
Marketing, National Basketball Association. Director of Marketing,
National Football League Properties. msuscavage@imsbuy.com
ANTHONY MORGIS, Executive Vice President Marketing, former executive of New York-based Arnold Asset Management, a division of Arnold Worldwide Advertising; hands on barter experience with McDonald’s and other Arnold clients. Was Senior Vice President Sales for Broadcast Marketing Corporation and Global Marketing Resources, recognized leaders in the still growing corporate media barter industry with annual sales estimated at $10 billion. Worked with such diverse manufacturers as Lexmark, Starter Sportswear, Shering-Plough, United States Playing Card Company, and VF/Bestform. Responsible for identifying new revenue streams and developing marketing strategies to help liquidate excess and closeout products in exchange for valuable media and travel trade credits or cash. A complete resume is available upon request. tmorgis@imsbuy.com
DONALD BURKETT, Senior Vice President Media Director,
whose career spans over three decades with major advertising agencies
such as Scali McCabe Sloves, Lintas and Ketchum as well as publications such as National Review, The New York Sun, and Manhattan Media. Thoroughly
familiar with the entire process including barter, media planning, buying, and application
of appropriate research tools. Has worked extensively
with a wide variety of clients including: Colgate-Palmolive, Lehn & Fink (all of the Lysol brands), American Airlines, Continental Airlines, Schering Plough, Unilever and Japan Airlines, among others. dburkett@imsbuy.com
Selected
References*
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HH BROWN SHOE CO.
Carmine Iandiorio
GM eCommerce Services
GIGANTE VAZ PARTNERS
Jim McHugh
President
HARPERCOLLINS PUBLISHERS
Nellie Kurtzman
Director, Integration Marketing
ACHIEVE 3000, INC.
Peter Saretsky
CFO |
BANK AMERICA
Joseph Pash
Director/Assistant General Counsel
METLIFE
Phil Ponturo
Senior Strategic Alliance Manager
RADIUS MEDIA GROUP
Joe Palmer
Partner
KJB ASSOCIATES2, INC.
Kenneth Bauer
President
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* Phone numbers and business addresses upon request. |
IMS FINANCIALS
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