Key Management Profiles
MICHAEL SUSCAVAGE,
President, formerly President and CEO of Global Marketing Resources
(a $100 million media barter company incorporated in 1992), has
been working in the corporate barter business since January 1983
with hands-on sales experience in virtually every consumer product
category at companies such as AT&T, Kodak, Volkswagen, 3M, Bayer,
Sony Electronics, and Coca-Cola Foods. Was also President of Arnold
Asset Management, the in-house media barter company of the fourth
largest agency in the world, Arnold Worldwide/Havas Advertising.
Senior Vice President, Broadcast Marketing Corporation, at the time
the country's largest and most successful barter company. Vice President
Marketing, National Basketball Association. Director of Marketing,
National Football League Properties. msuscavage@imsbuy.com
THORNTON
GEARY, Executive Vice President , former senior sales executive
with several major corporate media barter companies including Global
Marketing Resources, an industry leader at the time, and Broadcast
Marketing Corporation, which he joined in the mid-1980's. Has extensive
experience in the many forms corporate media barter can take including "straight trade" transactions, media "savings"
opportunities, media in exchange for real estate, and various cash
programs for inventory. Has hands-on knowledge and business experience
at the highest levels with scores of nationally/regionally known
closeout buyers such as Big Lots, QVC, Mazel Company, Dollar General,
Costco, and Burlington Coat Factory, among others. Previously was
Director of Sports Marketing at AT&T and Director of Broadcasting
at the New York Mets. A complete resume and references at several
major consumer product companies are also available. tgeary@imsbuy.com
ANTHONY MORGIS, Senior Vice President Marketing, former executive of New York-based Arnold Asset Management, a division of Arnold Worldwide Advertising; hands on barter experience with McDonald’s and other Arnold clients. Was Senior Vice President Sales for Broadcast Marketing Corporation and Global Marketing Resources, recognized leaders in the still growing corporate media barter industry with annual sales estimated at $10 billion. Worked with such diverse manufacturers as Lexmark, Starter Sportswear, Shering-Plough, United States Playing Card Company, and VF/Bestform. Responsible for identifying new revenue streams and developing marketing strategies to help liquidate excess and closeout products in exchange for valuable media and travel trade credits or cash. A complete resume is available upon request. tmorgis@imsbuy.com
ANDREW PICONE,
Sr. Vice President Media Director, whose career spans over two decades
with media departments of major advertising agencies and buying
services such as BBDO, Oglivy & Mather, Horizon Media, Warwick
Baker O'Neill and MRI International. Thoroughly familiar with the
entire media process including the use of barter, media planning,
buying, and application of appropriate research tools. Has worked
extensively with a wide variety of companies including: Pillsbury,
American Express, Campbell Soup, Gillette, Procter & Gamble,
Benjamin Moore, Bayer, Waterpik Technologies, Mead Corporation,
International Paper, International Home Foods, and Bacardi Canada,
among others. apicone@imsbuy.com
Selected
References*
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Arnold
Worldwide
Robert Galietti
Group Media Director
Big
Lots
Charles Freidenberg
Senior VP Merchandising
GI Apparel
Karl Kaufmann
President
Honeywell
James M. Brown
Director of Marketing
Pharmacist's Ultimate Health
Gary Smith
Senior VP Marketing
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Insignia
/ ESG, Inc.
William R. Hedman
Senior Managing Director
International
Management Group
Robert R. Prazmark
Senior VP, Special Projects &
Program Development
Sun
Microsystems
Phil Ponturo
Director of Business Development
The New Jersey Shoe Warehouse
Milton Zamkoff
President
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* Phone numbers and business addresses upon request. |
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